Sökning: "customer-based brand equity"

Hittade 3 avhandlingar innehållade orden customer-based brand equity.

1. 1. A Value Co-Creation Perspective on Customer-Based Brand Equity Modelling for Tourism Destinations : A case from Sweden

   Författare :Tatiana Chekalina; Matthias Fuchs; Maria Lexhagen; William C. Gartner; Mittuniversitetet; []
   Nyckelord :Destination branding; customer-based brand equity; value co-creation; value-in-use; Åre; linear structural equation modelling;

   Sammanfattning : Tourism destinations all over the world increasingly embrace marketing and branding practices traditionally utilized by businesses. However, the literature on customer-based brand equity modelling and measurement for tourism destinations lacks the conceptual understanding of the complex relationships between tourists and the destination brand. LÄS MER

3. 2. A value co-creation perspective on the customer-based brand equity model for tourism destinations

   Författare :Tatiana Chekalina; Mittuniversitetet; []
   Nyckelord :tourism destination; destination branding; customer-based brand equity; value co-creation; structural equation modelling SEM ;

   Sammanfattning : .... LÄS MER

4. 3. Tracing the drivers of B2B brand strength and value

   Författare :Niklas Bondesson; Företagsekonomiska institutionen; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; industrial branding; Brand equity; business-to-business; consumer behaviour; brand image; brand strength; customer loyalty.; brand value;

   Sammanfattning : By building a strong brand that is favourably perceived by target customers, a firm can establish a competitive advantage that enables greater revenues and profitability. This is at least what the branding literature always has assumed, and something few marketing and brand managers seem to disagree with. LÄS MER