Sökning: "Tatiana Chekalina"

Hittade 2 avhandlingar innehållade orden Tatiana Chekalina.

  1. 1. A value co-creation perspective on the customer-based brand equity model for tourism destinations

    Författare :Tatiana Chekalina; Mittuniversitetet; []
    Nyckelord :tourism destination; destination branding; customer-based brand equity; value co-creation; structural equation modelling SEM ;

    Sammanfattning : .... LÄS MER

  2. 2. A Value Co-Creation Perspective on Customer-Based Brand Equity Modelling for Tourism Destinations : A case from Sweden

    Författare :Tatiana Chekalina; Matthias Fuchs; Maria Lexhagen; William C. Gartner; Mittuniversitetet; []
    Nyckelord :Destination branding; customer-based brand equity; value co-creation; value-in-use; Åre; linear structural equation modelling;

    Sammanfattning : Tourism destinations all over the world increasingly embrace marketing and branding practices traditionally utilized by businesses. However, the literature on customer-based brand equity modelling and measurement for tourism destinations lacks the conceptual understanding of the complex relationships between tourists and the destination brand. LÄS MER