Sökning: "Tatiana Chekalina"
Hittade 2 avhandlingar innehållade orden Tatiana Chekalina.
1. A value co-creation perspective on the customer-based brand equity model for tourism destinations
Sammanfattning : .... LÄS MER
2. A Value Co-Creation Perspective on Customer-Based Brand Equity Modelling for Tourism Destinations : A case from Sweden
Sammanfattning : Tourism destinations all over the world increasingly embrace marketing and branding practices traditionally utilized by businesses. However, the literature on customer-based brand equity modelling and measurement for tourism destinations lacks the conceptual understanding of the complex relationships between tourists and the destination brand. LÄS MER