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Visar resultat 1 - 5 av 25 avhandlingar som matchar ovanstående sökkriterier.

  1. 1. Brand Trust : Corporate communications and consumer-brand relationships

    Författare :Clara Gustafsson; Per-Olof Berg; Janet L. Borgerson; Douglas B. Holt; Stockholms universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Brand; Trust; Consumer; Corporate Brand; Relationship; Communication; Asymmetrical Reciprocity; Faithful Shielding; Business studies; Företagsekonomi; Business Administration; företagsekonomi;

    Sammanfattning : In the wake of well-known instances of corporate misconduct – for example Enron in the U.S., and Skandia in Sweden – consumers ask for more transparent corporate brand practices to make corporate brands trustworthy. LÄS MER

  3. 2. Consumer Foreign Online Purchasing : Uncertainty in the Consumer-Retailer Relationship

    Författare :Aswo Safari; Amjad Hadjikhani; Rudolf Sinkovics; Uppsala universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Uncertainty; Trust; Commitment; Consumer foreign online purchasing; Relationship;

    Sammanfattning : Consumer foreign online purchasing (CFOP) in this thesis refers to the exchange between consumers and foreign online retailers. Despite empirical facts showing increasing interest of consumers to purchase from foreign online retailers, researchers have only paid modest interest to this new marketing field. LÄS MER

  4. 3. Trust and risk-taking: A study of consumer behaviour within a Swedish pension investment setting

    Författare :Jeanette Hauff Carlsson; Göteborgs universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; consumer behavior; trust; risk-taking; pension system; involment; knowledge;

    Sammanfattning : .... LÄS MER

  5. 4. Consumer Trust in Drinking Water Supply - assessing the interface between the supplier and the consumer

    Författare :Christina Lundéhn; Chalmers tekniska högskola; []
    Nyckelord :NATURVETENSKAP; NATURAL SCIENCES; consumer trust; Accra; qualitative assessment; Drinking water supply; Gothenburg;

    Sammanfattning : This thesis explores the interface between the supplier and the consumer to identify factors that have influence on consumer trust in water supply. This is done through field studies in two different consumer situations: 1) Accra (Ghana) where access to water is limited and can be an everyday struggle and 2) Gothenburg (Sweden) where water is abundant and water supply is taken for granted. LÄS MER

  7. 5. Food Safety Learning in Home and Consumer Studies : Teachers' and Students' Perspectives

    Författare :Marie Lange; Ingela Marklinder; Helen Göranzon; Chris Griffith; Uppsala universitet; []
    Nyckelord :Learning; Food safety; Education; Didactic; Risk; Food hygiene; Trust; Students ; Teachers ; Compulsory school; Kostvetenskap; Food; Nutrition and Dietetics;

    Sammanfattning : The aim of this thesis was to explore food safety as part of Home and consumer studies (HCS) education in Swedish compulsory school.Firstly, a nationwide web-based questionnaire was performed among HCS teachers to obtain an overall picture of their knowledge, behaviour and attitudes regarding food safety. LÄS MER