Sökning: "Robson"
Visar resultat 1 - 5 av 9 avhandlingar innehållade ordet Robson.
1. Observationes circa educationem regis Caroli XI quas ... prææside Mag. Joh. Henr. Schröder ... pro gradu philosophico p. p. auctor Henricus Julius Robson stip. Robsahm. Vestmanno-Dalekarlus. In audit. Gustav. die XIII. Junii MDCCCXXXVI. H. A. M. S
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2. Ex Ibn el-Vardii libro, Margarita mirabilium inscripto, Prooemium et Caput secundum. E codice Upsaliensi textum arabicum ... p. p. Mag. Carolus Johannes Tornberg ... et Henricus Julius Robson Stip. Robsahm. Vestmanno-Dalecarlus. In auditorio Gustav. die [...] Febr. MDCCCXXXVI. h. a. m. s. Pars XIV
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3. Contagious Communications : The role of emotion in viral marketing
Sammanfattning : The “connection generation” craves interaction with and connection to vast social networks through the sharing of information, photos, opinions, entertainment and news. This sharing comes in the form of electronic word-of-mouth or eWOM, and provides marketing and communication managers with an unparalleled opportunity to reach a large number of consumers quickly. LÄS MER
4. Framing Audit Failure : Four studies on audit quality discomforts
Sammanfattning : The aim of this thesis is to analyze the practice of auditing in terms of how relevant actors frame audit failure. This aim is explored in four different articles. The first article examines and develops the idea of auditing as a comfort-producing activity. LÄS MER
5. Deconstructing value : The role of resource access in determining value processes and value outcomes at different stages of the consumption journey
Sammanfattning : Defining value has been an ongoing task for marketing scholars. Some researchers assert that the difficulty of gaining consensus on value is because value is multidimensional while the discipline attempts to view it holistically. LÄS MER