Sökning: "Consumer"

Visar resultat 41 - 45 av 839 avhandlingar innehållade ordet Consumer.

  1. 41. En gökunge i public service-boet? : Publikens roll i digitaliseringen av marksänd television

    Författare :Pernilla Severson; Lowe Hedman; Olle Findahl; Uppsala universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Media and communication studies; public service; media policy; public interest; audience; consumer; digital TV; television; media development; convergence; fragmentation; case study; Medie- och kommunikationsvetenskap; Media and communication studies; Medie- och kommunikationsvetenskap; Medie- och kommunikationsvetenskap; Media and Communication Studies; Media and Communication Science;

    Sammanfattning : In a Swedish setting an audience orientation is applied to investigate public service TV in the ongoing development of terrestrial digital television. Focus is on institutionalized politics and public service TV companies Sveriges Television (Swedish Television) and Utbildningsradion (Education Radio). LÄS MER

  3. 42. Understanding Consumer Choices in Multichannel Retailing

    Författare :Svetlana Kolesova; Handelshögskolan i Stockholm; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES;

    Sammanfattning : The growth of multichannel retailing has demonstrated the need for retailers to ensure a deep understanding of how consumer choices differ across online and offline channels. To guide and accommodate changing consumer needs, retailers must reconsider their strategies in a way that fits the contemporary multichannel environment and is grounded in insights about consumers. LÄS MER

  4. 43. Ready meals from the consumers' perspective : attitudes, beliefs, contexts and appropriateness

    Författare :Mia Prim; Inga-Britt Gustafsson; Gunnar Hall; John Edwards; Örebro universitet; []
    Nyckelord :attitude; consumer; context; food choice; meal; ready meal; situation; attityd; färdigmat; konsument; kontext; matval; måltid; situation; Culinary Arts and Meal Science; Måltidskunskap; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; Måltidskunskap; Culinary Arts and Meal Science;

    Sammanfattning : The aim of this thesis was to gain a deeper understanding of ready meal consumers and their demands regarding ready meal products in different situations. Data were gathered with one extensive postal survey and five focus group discussions. LÄS MER

  5. 44. De säger att nätbutik är bekvämt

    Författare :Malin Sundström; Högskolan i Borås; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; internet shopping; online store; convenience; convenient; consumer; internet customer; marketing;

    Sammanfattning : The starting point of this dissertation is the increasing number of Swedish consumers who use the Internet for shopping. Convenience is said to be an important ground for this choice. However, there are few studies that attempt to understand the true meaning of convenience. LÄS MER

  7. 45. Consumer choices in private transportation : The case of biofuels

    Författare :Linda Andersson; Linda Wårell; Francis Sprei; Luleå tekniska universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Economics; Nationalekonomi;

    Sammanfattning : .... LÄS MER