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Visar resultat 1 - 5 av 19 avhandlingar som matchar ovanstående sökkriterier.
1. Public Private Business Models for Defence Acquisition - A Multiple Case Study of Defence Acquisition Projects in the UK
Sammanfattning : Since the ending of the Cold War, the defence sector, particularly the areas of military logistics and defence acquisition, has been undergoing a comprehensive transformation. There are several factors that explain this transformation: changes in defence and security policies for nations and organisations; reductions in defence expenditure; participation in Peace Support Operations; Lessons Learned from these operations, especially in the area of logistics; revolutionary development in the area of Information and Communication Technology; emergence of novel Commercial Best Practises in the areas of business and business logistics; and changes in the legislation regarding the conduct of public procurement in Europe. LÄS MER
2. Seven dimensions of consumption
Sammanfattning : This thesis presents the development of the integrative, context-sensitive, and multi-dimensional Consumer Motivation Scale (CMS). The CMS is based on the three higher-order master goals of goal-framing theory: the gain goal (“to guard or improve one’s resources”), the hedonic goal (“to feel better right now”), and the normative goal (“to act appropriately”). LÄS MER
3. A Value Co-Creation Perspective on Customer-Based Brand Equity Modelling for Tourism Destinations : A case from Sweden
Sammanfattning : Tourism destinations all over the world increasingly embrace marketing and branding practices traditionally utilized by businesses. However, the literature on customer-based brand equity modelling and measurement for tourism destinations lacks the conceptual understanding of the complex relationships between tourists and the destination brand. LÄS MER
4. The Limits of the New Public Diplomacy : Strategic communication and evaluation at the U.S. State Department, Foreign & Commonwealth Office, British Council, Swedish Foreign Ministry and Swedish Institute
Sammanfattning : The new public diplomacy is a major paradigm shift in international political communication. Globalisation and a new media landscape challenge traditional foreign ministry ‘gatekeeper’ structures, and foreign ministries can no longer lay claim to being sole or dominant actors in communicating foreign policy. LÄS MER
5. The economics of a silent pandemic - A health economic analysis of antibiotic resistance in Sweden
Sammanfattning : The overall aim of this thesis was to analyze the health economic consequences of antibiotic resistance in Sweden, and to assess the implications of methodological assumptions related to measuring health in health economic analysis. The thesis consists of four papers. LÄS MER