Sökning: "Nation Brands"

Hittade 2 avhandlingar innehållade orden Nation Brands.

  1. 1. The Limits of the New Public Diplomacy : Strategic communication and evaluation at the U.S. State Department, Foreign & Commonwealth Office, British Council, Swedish Foreign Ministry and Swedish Institute

    Författare :James Pamment; Kari Anden-Papadopoulos; Christian Christensen; Stockholms universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Public Diplomacy; Strategic Communication; International Political Communication; Evaluation; Influence; Soft Power; Nation Brands; Media and communication studies; Medie- och kommunikationsvetenskap; medie- och kommunikationsvetenskap; Communication Studies; Media and Communication Studies;

    Sammanfattning : The new public diplomacy is a major paradigm shift in international political communication. Globalisation and a new media landscape challenge traditional foreign ministry ‘gatekeeper’ structures, and foreign ministries can no longer lay claim to being sole or dominant actors in communicating foreign policy. LÄS MER

  3. 2. The Potential for Innovation in the Swedish Food Sector

    Författare :Märit Beckeman; Förpackningslogistik; []
    Nyckelord :TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; Food manufacturing; packaging; retailer; innovation; supply chain; Sweden; collaboration; coopetition;

    Sammanfattning : The food sector in Sweden, comprised of retailers, food manufacturers and packaging suppliers, has been investigated, guided by two research questions: What does “innovation” mean to the different actors (i.e. LÄS MER