Sökning: "marketing-operations interface"

Hittade 1 avhandling innehållade orden marketing-operations interface.

  1. 1. Empirical Essays on Retail Logistics and Customer Behavior

    Författare :Christoph Baldauf; Olov Isaksson; Fredrik Eng Larsson; Jan Fransoo; Stockholms universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; retail logistics; online retail; omnichannel retail; customer behavior; marketing-operations interface; Business Administration; företagsekonomi;

    Sammanfattning : Retail logistics is responsible for making products available to end customers. Traditionally, this was facilitated through a network of brick and mortar stores that customers visit to buy items. However, the advent of online and omnichannel retail started to challenge this established system. LÄS MER