Sökning: "marketing-operations interface"
Hittade 1 avhandling innehållade orden marketing-operations interface.
1. Empirical Essays on Retail Logistics and Customer Behavior
Sammanfattning : Retail logistics is responsible for making products available to end customers. Traditionally, this was facilitated through a network of brick and mortar stores that customers visit to buy items. However, the advent of online and omnichannel retail started to challenge this established system. LÄS MER
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