Sökning: "marketing"

Visar resultat 26 - 30 av 545 avhandlingar innehållade ordet marketing.

1. 26. Marketing for Life Cycle Thinking

   Författare :Emma Rex; Chalmers tekniska högskola; []
   Nyckelord :TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Green marketing; LCA practice; Organisational theory; Interpretive research; Industry practices; Life cycle thinking LCT ; Sensemaking; Life cycle management LCM ; Functionalist research; Environmental management;

   Sammanfattning : The concept of “life cycle thinking” creates possibilities for major improve¬ments in environ¬mental performance, but compels companies to look beyond their own immediate sites and operations to consider the broader picture of their products’ or services’ environmental impact. This thesis seeks to explore company attempts to implement such life cycle thinking (LCT), and how this connects with their self-inte¬rest in terms of market success. LÄS MER

3. 27. Social marketing for injury prevention : changing risk perceptions and safety-related behaviors among New York farmers

   Författare :Julie Sorensen; Maria Emmelin; Hans Stenlund; John May; Peter Lundqvist; Umeå universitet; []
   Nyckelord :social marketing; behavior models; roll-over protective structures; tractor overturns; farm safety; occupational health; safety intervention; retrofitting incentives; health campaigns; intervention evaluation; epidemiologi; Epidemiology;

   Sammanfattning : In the U.S., work-related death is an all too familiar occurrence on farms. Tractor overturns continue to be the most frequent cause of these fatalities. LÄS MER

4. 28. Exploring the pleiotropic effects of technology on society or making social lemonade from technological lemons : six rules for marketers

   Författare :Philip DesAutels; Douglas West; Luleå tekniska universitet; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Science and Technology Studies; Unintended Consequences; Marketing; Industriell marknadsföring; Industrial Marketing;

   Sammanfattning : Since the 1960’s the customer has been at the focal point of business and the marketer’s job has been one of “identifying and meeting human and social needs” to create and deliver value to the customer. The result is that the marketer straddles the interface between technology and society, serving as both mediator and manager. LÄS MER

5. 29. Multi-sensory cues in interplay and congruency in a retail store context : Consumer emotions and purchase behaviors

   Författare :Miralem Helmefalk; Magnus Söderlund; Linnéuniversitetet; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Atmospherics; Congruency; Emotions; Multi-Sensory; Purchase behaviors; Sensory cues; Sensory interplay; Sensory marketing; Marketing; Marknadsföring;

   Sammanfattning : While research has shown the positive impact of sensory cues and cue- congruency on emotion and behavior in retail store atmospheres, these cues have primarily been investigated in isolation or in pairs. Consequently, little is known on how multi-sensory cues in interplay impact on consumer emotions and purchase behaviors. LÄS MER

7. 30. Ancillary actor relations : The case of EU’s leading defence primes

   Författare :Pierre Erik Gunnarsson; Peter Thilenius; Hadjikhani Amjad; Martin Lundmark; Fredrik Tell; Uppsala universitet; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Ancillary; actor relation; aerospace industry; Aérospatiale; Airbus; BAE; business relations; Dassault; defence acquisition; defence company; defence industry; defence procurement; EADC; EADS; EDA; EDF; EU defence; EU institutions; EU integration; Europeanization; Finmeccanica; IEPG; industrial marketing; Leonardo; SAAB; solutions marketing; strategic industries; project marketing; Thales; Thomson-CSF; OCCAR; Industriell Marknadsföring; försvarsindustri; Försvar; Försvarsindustri;

   Sammanfattning : This longitudinal research project in industrial marketing seeks to understand ancillary actors, specifically what they are, their characteristics, relations and impact on focal relations based on the empirical case of the cross-border relations of EU’s largest defence equipment producing firms (called “primes”). Ancillary actors are approached on four arenas: i) the political setting for EU defence equipment production, ii) the “primes” business relations, e. LÄS MER