Sökning: "solutions marketing"

Visar resultat 1 - 5 av 29 avhandlingar innehållade orden solutions marketing.

  1. 1. Ancillary actor relations : The case of EU’s leading defence primes

    Författare :Pierre Erik Gunnarsson; Peter Thilenius; Hadjikhani Amjad; Martin Lundmark; Fredrik Tell; Uppsala universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Ancillary; actor relation; aerospace industry; Aérospatiale; Airbus; BAE; business relations; Dassault; defence acquisition; defence company; defence industry; defence procurement; EADC; EADS; EDA; EDF; EU defence; EU institutions; EU integration; Europeanization; Finmeccanica; IEPG; industrial marketing; Leonardo; SAAB; solutions marketing; strategic industries; project marketing; Thales; Thomson-CSF; OCCAR; Industriell Marknadsföring; försvarsindustri; Försvar; Försvarsindustri;

    Sammanfattning : This longitudinal research project in industrial marketing seeks to understand ancillary actors, specifically what they are, their characteristics, relations and impact on focal relations based on the empirical case of the cross-border relations of EU’s largest defence equipment producing firms (called “primes”). Ancillary actors are approached on four arenas: i) the political setting for EU defence equipment production, ii) the “primes” business relations, e. LÄS MER

  3. 2. Design-led organisations : A multiple-case study of the interplay between design and marketing

    Författare :Ingela Lindahl; Fredrik Nordin; Staffan Brege; Lisbeth Svengren Holm; Linköpings universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Design; marketing; design-led;

    Sammanfattning : The overall purpose of this thesis is to contribute to the knowledge base concerning the interplay between design and marketing. Based on the findings from the empirical studies, the aim of this thesis is to describe and analyze how marketing and design interplay in companies and the main reasons for such interplay. LÄS MER

  4. 3. Complexity in the 'Extended' Business Network : A Study of Business, Social, and Political Relationships in Smart City Solutions

    Författare :Emilene Leite; Amjad Hadjikhani; Anna Begtson; Cecilia Pahlberg; Helén Anderson; Uppsala universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Complexity; extended business network; centrality; smart city solutions; cooperation-competition; exploration-exploitation.;

    Sammanfattning : In this thesis an 'extended' business network is investigated. The ‘extended’ view refers to the inclusion of socio-political actors in the firm’s business network. LÄS MER

  5. 4. Corporate consulting for customer solutions : bridging diverging business logics

    Författare :Robert Sandberg; Handelshögskolan i Stockholm; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES;

    Sammanfattning : The change from mere product supply to customer solutions, integrated and customized offerings (including e.g. products, software and services), has been argued to be a route to success in the 21st century. LÄS MER

  7. 5. Environmental issues and the information technology industry : essays on branding and product development

    Författare :Anthony Chan; Sharyn Rundle-Thiele; Luleå tekniska universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Industriell marknadsföring; Industrial Marketing;

    Sammanfattning : The information technology industry has played a critical role in enabling economic development and advancing living standards around the world for the last 50 years. While the contributions of IT have benefited all of us, the technologies have also generated huge quantities of electronic waste, and consumed significant energy. LÄS MER