Sökning: "marketing"

Visar resultat 41 - 45 av 545 avhandlingar innehållade ordet marketing.

  1. 41. The Internet and international marketing in small firms

    Författare :Linda Svensson; Luleå tekniska universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Industriell marknadsföring; Industrial Marketing;

    Sammanfattning : With the globalization of markets, small firms have become increasingly visible and new opportunities have opened up for them in the international arena. According to several researchers, the Internet can provide a low- cost "gateway" to international markets. LÄS MER

  3. 42. International marketing program adaptation, strategic fit, and export performance : an empirical investigation

    Författare :Magnus Hultman; Luleå tekniska universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Industrial Marketing; Industriell marknadsföring;

    Sammanfattning : The current trend toward globalization has created countless new business opportunities for companies. At the same time, however, it has facilitated participation by foreign competitors on all fronts. LÄS MER

  4. 43. Marketing Progress and Buyer Behavior in the Middle East : A deep structure approach

    Författare :Hossein Dadfar; Linköpings universitet; []
    Nyckelord :Deep structure; Middle -East Arabs; buyer behavior; buyer - seller relationship; Marketing progress; Arab s culture; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP;

    Sammanfattning : This report is an extension of deep structure "socio-cultural" approach ininternational marketing by:1- Developing methodological and conceptual tools for understanding socio-cultural characteristic of the Middle - East nations, example of Saudi Arabia; buyer behavior and buyer seller relationship.2- Interprating buyers actions, decision making process, imoressions ,etc. LÄS MER

  5. 44. Faces of Marketing : examining responces to depictions of people in Marketing

    Författare :Hanna Berg; Handelshögskolan i Stockholm; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES;

    Sammanfattning : .... LÄS MER

  7. 45. Self-tracking, datafication and the biopolitical prosumption of life

    Författare :Vassilis Charitsis; Per Skålén; Peter Svensson; Karlstads universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; biopolitical marketing; critical marketing; self-tracking; value creation; datafication; Business Administration; Företagsekonomi;

    Sammanfattning : The marketing literature has both celebrated and critically scrutinised the active engagement of consumers in value-creation processes. These opposing analyses share a focus on the mobilisation of consumers’ social and cognitive abilities for value creation. LÄS MER