Sökning: "konsumenter"

Visar resultat 16 - 20 av 79 avhandlingar innehållade ordet konsumenter.

  1. 16. The Way Brands Work: Consumers' understanding of the creation and usage of brands

    Författare :Jon Bertilsson; Företagsekonomiska institutionen; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; cynicism; status positions; brands; Consumers; understanding; micro level interactions; construction; social structure; content;

    Sammanfattning : During the recent years the concept or phenomenon of brands and the importance ascribed to them by the traditional marketing discourse seems to have spread to the every day discourse of ordinary consumers. Consumers are therefore thought to posses some kind understanding of how brands as a phenomenon work. LÄS MER

  3. 17. Global Consumer Online Purchase Intention : A Relationship Approach

    Författare :Todd Drennan; Emilia Rovira Nordman; Cecilia Lindh; Aswo Safari; Arash Sadeghi; Mälardalens universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Online purchase intention; Global consumers; Relationship marketing; E-commerce; Global markets; Business Administration; företagsekonomi;

    Sammanfattning : In today's rapidly evolving digital landscape, understanding global consumer online purchase intention is paramount for firms to thrive in international markets. This dissertation investigates the evolving relationships between buyers and sellers online, focusing on the online purchase intention of consumers labeled as "global consumers". LÄS MER

  4. 18. Varor och märken – om att vara och märkas

    Författare :Marcus Gianneschi; Göteborgs universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES;

    Sammanfattning : Studien undersöker utifrån ett varumärkeskulturellt perspektiv vilka roller konsumtion av, och tal om, varumärken spelar i unga svenska konsumenters identitetskonstruktion. Det innebär att studien ontologiskt problematiserar traditionella dikotomier i form av subjekt/objekt och producent/konsument, samt epistemologiskt inspireras av etnografiska metoder. LÄS MER

  5. 19. Restructured district heating price models and their impact on district heating users

    Författare :Jingjing Song; Björn Karlsson; Fredrik Wallin; Hailong Li; Heimo Zinko; Mälardalens högskola; []
    Nyckelord :TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; district heating; restructured price model; price model survey; pricing strategy; consumption profile; consumption pattern; alternative cost; Energy- and Environmental Engineering; energi- och miljöteknik;

    Sammanfattning : District heating (DH) is considered to be an efficient, environmentally friendly and cost-effective method for providing heat to buildings, since electricity is usually co-generated in biomass fuelled combined heat and power (CHP) plants. This gives it an important role in the mitigation of climate change. LÄS MER

  7. 20. Bra mat och dåliga varor : Om förtroendefulla relationer och oroliga reaktioner på livsmedelsmarknaden

    Författare :Charlotta Ljungberg; Sociologi; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Management of enterprises; Sociology; direct-marketing; consumer reaction; distrust; trust; food system; food consumption; management; Food and drink technology; Företagsledning; Sociologi; Livsmedelsteknik;

    Sammanfattning : This dissertation takes up the consequences of the transition from a traditional to a modern food system. According to some researchers, the modernization of food production has led to a crisis of confidence in today’s food system and consumers are said to experience alienation, gastro-anomie, and distrust towards food products (see Murcott, Mennell & Van Otterloo 1992; Fischler 1980; 1988). LÄS MER