Sökning: "Marketing"

Visar resultat 21 - 25 av 545 avhandlingar innehållade ordet Marketing.

  1. 21. Virtual worlds : marketing implications and applications

    Författare :Wade Halvorson; Sharyn Rundle-Thiele; Luleå tekniska universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Industriell marknadsföring; Industrial Marketing;

    Sammanfattning : .... LÄS MER

  3. 22. Marketing Fads and Fashions

    Författare :Christofer Pihl; Göteborgs universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Social media; fashion; marketing practices; institutional entrepreneurship;

    Sammanfattning : .... LÄS MER

  4. 23. Motivating External Participation in Marketing Intelligence Foresight

    Författare :Andrew Flostrand; Esmail Salehi-Sangari; Leyland Pitt; Victoria L. Crittenden; Luleå tekniska universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; marketing intelligence; stakeholder engagement; self-determination theory; Delphi technique; crowdsourcing; foresight; motivation; technological forecasting; social forecasting; Industrial Marketing; Industriell marknadsföring;

    Sammanfattning : Long-range planning for purposes of deciding on the development of high investment and long development cycle activities requires that assumptions be made about environmental factors at the time of their future completion. For organizations that serve a market, the future market factors related to supply, demand, and technological developments are at once fundamentally critical and unknowable  with certainty. LÄS MER

  5. 24. Healthcare Service Marketing in Medical Tourism : An Emerging Market Study

    Författare :Michelle Rydback; Akmal Hyder; Erik Borg; Aihie Osarenkhoe; David Sörhammar; Södertörns högskola; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; healthcare service marketing; medical tourism; emerging market; service marketing; trust; network; customization; word of mouth; supplementary services; Philippines; Politics; Economy and the Organization of Society; Politik; ekonomi och samhällets organisering;

    Sammanfattning : Medical tourism (MT) enables patients to satisfy their healthcare needs by traveling outside their country of residence to obtain medical treatment. The increasing number of scientific publications, different countries’ engagement in providing care for foreigners, and patients heading abroad to receive healthcare indicate the growth and popularity of MT. LÄS MER

  7. 25. Setting the Marketing Scene: Reality Production in Everyday Marketing Work

    Författare :Peter Svensson; Företagsekonomiska institutionen; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Consultancy work; Advertising work; Discourse; Marketing work; Social constructionism; Market study; Marknadsanalys;

    Sammanfattning : The aim of this thesis is to offer a contribution to the understanding of marketing work. In orthodox, mainstream marketing management literature, the work of marketing is commonly depicted as a fairly straightforward practice, technical in character, neutral in terms of social values and ideologies, operating within an objective and pre-given world. LÄS MER