Sökning: "Raeesah Chohan"

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1. 1. Opportunistic Behavior in Industrial Marketing Relationships

   Författare :Raeesah Chohan; Esmail Salehi-Sangari; Leyland Pitt; John B. Ford; Luleå tekniska universitet; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Opportunistic behavior; moral hazard; adverse selection; principal-agent; Agency Theory; professional agent; Theory of Relationship Constraints; client-advertising agency relationship; ex-ante; ex-post; formal constraint mechanisms; social constraint mechanisms; Industrial Marketing; Industriell marknadsföring;

   Sammanfattning : As humans beings, we act to our advantage. In some cases, this is done to the detriment of others; also known as opportunistic behavior. LÄS MER