Sökning: "Institutionen för strategisk kommunikation"

Visar resultat 11 - 14 av 14 avhandlingar innehållade orden Institutionen för strategisk kommunikation.

1. 11. Jakten på den attraktiva regionen : En studie om samtida regionaliseringsprocesser

   Författare :Ida Grundel; Lars Aronsson; Lotta Braunerhielm; Richard Ek; Karlstads universitet; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Regionalization; regionalism s ; regional assemblages; discursive practices; discursive knowledge; regions; Kulturgeografi; Human Geography;

   Sammanfattning : This thesis explores different expressions of regionalism(s) and regionalization processes in a Swedish and a westernized context. The case studies in the study conducted are represented by two different kinds of regions, Värmland and The Eight Million City. LÄS MER

3. 12. Strategic communication at the organizational frontline : Towards a better understanding of employees as communicators

   Författare :Rickard Andersson; Institutionen för strategisk kommunikation; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; employees as communicators; communication role; communication responsibility; communicative practice; employee communication; brand ambassadorship; strategy as discourse;

   Sammanfattning : The idea of employees as important (strategic) communicators has emerged in both strategic communication theory and practice during the 21st century. Researchers increasingly urge managers to consider employees as important communicators, and employees’ communication role is increasingly formalized as organizations explicate the importance of all employees taking responsibility for communication in strategies and policies. LÄS MER

4. 13. The Communicative State : Political Public Relations and the Rise of the Innovation Hype in Sweden

   Författare :Jacob Stenberg; Institutionen för strategisk kommunikation; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; public relations; Strategic Communication; Governmentality; discourse; government communication; government agencies; Public relations; political public relations; critical public relations; strategic communication; discourse; governmentality; government communication; political hype; government agencies;

   Sammanfattning : Government agencies in Sweden are experiencing a communicative turn where notions concerning branding, image and identity have become standardized tools and concerns. Public relations, with its focus on persuasion and creating relations with external actors, is part of this communicative turn. LÄS MER

5. 14. Politicizing crisis communication via social media : A contextual understanding of organizational crises in China

   Författare :Hui Zhao; Institutionen för strategisk kommunikation; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; strategic communication; crisis communication; Politics; social media; context; organizational crisis; China;

   Sammanfattning : This dissertation aims to increase the knowledge about how societal contexts shape the social construction of crises in Chinese social media. It consists of four articles to advance current crisis communication research theoretically and empirically. LÄS MER