Sökning: "Electronic word-of-mouth"

Visar resultat 1 - 5 av 6 avhandlingar innehållade orden Electronic word-of-mouth.

1. 1. Electronic consumer communication, word of mouth and brand image : insights from computer-aided content analysis

   Författare :Mana Farshid; Yolanda Jordaan; Luleå tekniska universitet; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Industriell marknadsföring; Industrial Marketing; Elektronisk handel; Electronic Commerce;

   Sammanfattning : Social media has changed how organizations and their brands interact with their customers and how business gets done. Not only can organizations reach their customers online and interact with them but they can even become part of their customers’ conversations. LÄS MER

3. 2. Exploring customer needs from a digital healthcare service

   Författare :Daan Kabel; Mattias Elg; Jason Martin; Lars Witell; Anders Fundin; Linköpings universitet; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Customer experience; Digital service quality; E-health; mHealth; Voice of the customer; Electronic word-of-mouth; Method comparison;

   Sammanfattning : Cost-effectively capturing and understanding customer needs allows a firm to stay synchronized with the market, to stay ahead of competitors, and to enable service innovation. Traditional qualitative market research methods, such as interviews and focus groups are well-known methods for identifying and capturing customer needs but can be costly, tedious, time-consuming, and can require intensive collaboration with customers. LÄS MER

4. 3. Factors Affecting Upvoting Intention On Social Bookmarking Sites

   Författare :Kasra Kassaeyan; Gerard Prendergast; Luleå tekniska universitet; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Industriell marknadsföring; Industrial Marketing; Elektronisk handel; Electronic Commerce;

   Sammanfattning : Technological developments of last decade have changed how people communicate and how companies operate. With the emergence of the Internet, and specifically of the interactive web or Web 2. LÄS MER

5. 4. Self-organization, cooperation and control distribution in wide and local area networks

   Författare :Pietro Lungaro; Jens Zander; Arnold Pears; KTH; []
   Nyckelord :TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; Telecommunication; Telekommunikation;

   Sammanfattning : To support the future requirements on wireless systems in an affordable manner it is commonly believed that multiple radio access technologies have to be combined. These technologies can be deployed by a single operator or, even, be managed by different competing operators. LÄS MER

7. 5. Context-based Resource Management and Architectures for Future Wide and Local Area Wireless Networks

   Författare :Pietro Lungaro; Jens Zander; Frank H.P Fitzek; KTH; []
   Nyckelord :TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; Telecommunication; Telekommunikation;

   Sammanfattning : In the last few years we have been witnessing the beginning of a revolution in the world of wireless communication. The recent launch of advanced smartphones in the mobile market has been welcomed by mobile operators as an opportunity to finally fulfill the promises of 3G and increase the uptake of mobile services. LÄS MER