Sökning: "Yolanda Jordaan"
Hittade 1 avhandling innehållade orden Yolanda Jordaan.
1. Electronic consumer communication, word of mouth and brand image : insights from computer-aided content analysis
Sammanfattning : Social media has changed how organizations and their brands interact with their customers and how business gets done. Not only can organizations reach their customers online and interact with them but they can even become part of their customers’ conversations. LÄS MER
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