Sökning: "Customer-perceived value"

Visar resultat 1 - 5 av 6 avhandlingar innehållade orden Customer-perceived value.

  1. 1. Customer-perceived Value in Business Relationships

    Författare :Catarina Bovik; Per Norling; Christian Berggren; Karlstads universitet; []
    Nyckelord :SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Customer-perceived value; Total service offering; Business-to-business relationship; Commercial aircraft engine maintenance industry; Case study; Business studies; Företagsekonomi; Business Administration; Företagsekonomi;

    Sammanfattning : The content of customer-perceived value has in this study been explored with the aim of providing an understanding of the concept. The evolving service-centered logic for marketing puts an emphasis on value, especially the value perceived and determined by the customer. LÄS MER

  2. 2. E-marketing and customer perceived value in travel and tourism

    Författare :Maria Lexhagen; Mittuniversitetet; Göteborgs universitet; Gothenburg University; []
    Nyckelord :SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Tourism research; e-marketing; Internet; customer perceived value; travel; tourism; Internet customer; marketing.; Business studies; Företagsekonomi; e-marketing; marketing;

    Sammanfattning : Businesses and organizations increasingly use information technology for marketing purposes. Customers also increasingly use information technology (such as the Internet) to search for and purchase products. Information technology hence acts as a facilitator in the marketing exchange process and customers are empowered by the use of technology. LÄS MER

  3. 3. Tracing the drivers of B2B brand strength and value

    Författare :Niklas Bondesson; Företagsekonomiska institutionen; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; industrial branding; Brand equity; business-to-business; consumer behaviour; brand image; brand strength; customer loyalty.; brand value;

    Sammanfattning : By building a strong brand that is favourably perceived by target customers, a firm can establish a competitive advantage that enables greater revenues and profitability. This is at least what the branding literature always has assumed, and something few marketing and brand managers seem to disagree with. LÄS MER

  4. 4. Exploring the online music market : consumer characteristics and value perceptions

    Författare :Maria Styvén; Luleå tekniska universitet; []
    Nyckelord :SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Industriell marknadsföring; Industrial Marketing;

    Sammanfattning : The advent of the Internet and the digitization of music has resulted in a multitude of new challenges and opportunities for the recording industry. So far, sales of digital downloadable music have not compensated for the decrease in CD sales throughout the twentyfirst century. LÄS MER

  5. 5. A data-driven approach for Product-Service Systems design : Using data and simulation to understand the value of a new design concept

    Författare :Syed Azad Chowdhery; Marco Bertoni; Johan Wall; Tobias Larsson; Mehdi Tarkian; Blekinge Tekniska Högskola; []
    Nyckelord :ENGINEERING AND TECHNOLOGY; TEKNIK OCH TEKNOLOGIER; Engineering design; data-driven design; conceptual phase; Value-Driven Design; Product-Service Systems; Ingenjörsdesign; datadriven design; konceptuell fas; värdedriven design; data mining;

    Sammanfattning : Global challenges such as increasingly competitive markets, low-cost competition, shorter lead time demands, and high quality/value output are transforming the business model of the company to focus beyond the performance requirements. In order to meet these challenges, companies are highly concerned with the customer perceived value, which is to connect the product with the customer in a better way and become more proactive to fulfil the customer needs, via function-oriented business models and Product-Service Systems. LÄS MER