Sökning: "Brand relationship management"

Visar resultat 6 - 10 av 10 avhandlingar innehållade orden Brand relationship management.

1. 6. Integrating corporate social responsibility with marketing strategies in retailing

   Författare :Annette Cerne; Institutet för Ekonomisk forskning; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES;

   Sammanfattning : In response to stakeholder expectations from corporate social responsiblity (CSR), many firms create written policies about principles of social responsibility to be applied in their corporate activities. In this book, it is suggested that CSR could be integrated as part of the firm's marketing strategies. LÄS MER

3. 7. Performance in Franchise Systems : The Franchisee Perspective

   Författare :Ehsan Asgharian Bourkheili; Hossein Dadfar; Staffan Brege; Linköpings universitet; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Franchising performance; franchisee’s perspective; entrepreneurship; holistic view.;

   Sammanfattning : During the last decades, franchising as an organizational form has received a lot of attention from researchers and practitioners alike. While many studies have examined various aspects of franchising from the franchisor's perspective, little research has taken the franchisee’s perspective. LÄS MER

4. 8. A place apart? : Debating landscapes and identities in the Shetland Islands

   Författare :Charlotta Malm; Anders Wästfelt; Kenneth R Olwig; Stockholms universitet; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Shetland Islands; landscape; identity; devolution; Scottish Natural Heritage SNH ; place branding; land use planning; northness; island studies; cultural and geographical location; Human Geography; kulturgeografi;

   Sammanfattning : Based around the concepts of landscape and identity, this thesis examines several contemporary debates in the Shetland Islands with a view to finding out more about where people in this group of islands currently ‘are’ in terms of their geographical and cultural location, from both a local and non-local perspective.Drawing on a multi-method approach, including textual analysis, participant observation and semi-structured interviews, the study points to the often complex and contentious relationship between power structures and notions of local versus national interests, particularly in the areas of landscape management and nature conservation. LÄS MER

5. 9. Toward Inclusive Pharmaceutical Packaging : An Innovation and Design Process Perspective

   Författare :Giana Lorenzini; Förpackningslogistik; []
   Nyckelord :HUMANIORA; HUMANITIES; Inclusive Design; Packaging Design; Packaging Innovation; Pharmaceutical Packaging;

   Sammanfattning : Pharmaceutical packaging has an increasing importance in aging societies, wherepeople depend on medicines for their own care and well-being. Previous research shows that pharmaceutical packaging is a source of uncertainties, confusion, and daily struggles. LÄS MER

7. 10. Multiple marketing channel conflict with a focus on the internet

   Författare :Lena Goldkuhl; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Industriell marknadsföring; Industrial Marketing;

   Sammanfattning : The emergence of electronic commerce has led more and more companies to, in addition to using resellers, add the Internet to sell directly to its end customers, something that inevitably will create channel conflict. The way companies handle such conflict is considered an important success factor. LÄS MER