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1. 1. En förbindelse med en större värld : Postorder i Sverige under tidigt 1900-tal

   Författare :Charlotte Nilsson; Mediehistoria; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; HUMANIORA; HUMANITIES; HUMANIORA; HUMANITIES; mail order; media history; Åhlén Holm; advertising; catalogue; sales agency; media event; commercial literacy; Sweden; countryside; everyday life; early 20th century; infrastructure; postorder; mediehistoria; Åhlén Holm; annonsering; katalog; agentur; mediehändelse; infrastruktur; reklamkunnighet; Sverige; landsbygd; vardagsliv; tidigt 1900-tal;

   Sammanfattning : This thesis examines mail order in early 20th-century Sweden from the perspective of media history. Its aim is to study the mediated encounter between the foremost mail-order company in Sweden, Åhlén & Holm, and its audience, in order to answer the question of what this mediated link meant for the living conditions and conceptual worlds of the contemporary audience, as well as for the advancement of a Swedish consumer society. LÄS MER