Sökning: "commercial literacy"

Hittade 3 avhandlingar innehållade orden commercial literacy.

  1. 1. En förbindelse med en större värld : Postorder i Sverige under tidigt 1900-tal

    Författare :Charlotte Nilsson; Mediehistoria; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; HUMANIORA; HUMANITIES; HUMANIORA; HUMANITIES; mail order; media history; Åhlén Holm; advertising; catalogue; sales agency; media event; commercial literacy; Sweden; countryside; everyday life; early 20th century; infrastructure; postorder; mediehistoria; Åhlén Holm; annonsering; katalog; agentur; mediehändelse; infrastruktur; reklamkunnighet; Sverige; landsbygd; vardagsliv; tidigt 1900-tal;

    Sammanfattning : This thesis examines mail order in early 20th-century Sweden from the perspective of media history. Its aim is to study the mediated encounter between the foremost mail-order company in Sweden, Åhlén & Holm, and its audience, in order to answer the question of what this mediated link meant for the living conditions and conceptual worlds of the contemporary audience, as well as for the advancement of a Swedish consumer society. LÄS MER

  3. 2. Effects of online advertising on children's visual attention and task performance during free and goal-directed internet use : A media psychology approach to children's website interaction and advert distraction

    Författare :Nils Holmberg; Humanistlaboratoriet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; online advertising; children; website interaction; visual attention; distraction; cognitive load; eye-tracking; task-orientation; media effects; visual saliency; executive functions; media literacy; inhibitory control;

    Sammanfattning : This dissertation consists of four eye-tracking studies that investigate how salient online advertising and children's level of executive function contributes to their advert distraction. In Study 1, children aged 9 were instructed to surf freely on the internet while all advert material appearing on-screen was registered. LÄS MER

  4. 3. Food, body weight, and health among adolescents in the digital age: An explorative study from a health promotion perspective

    Författare :Christopher Holmberg; Göteborgs universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; MEDICIN OCH HÄLSOVETENSKAP; MEDICAL AND HEALTH SCIENCES; Hälsofrämjande arbete; Ungdomar; Digitala medier; Övervikt och Fetma hos ungdomar; Sociala medier; Obesity in adolescence; Youth; Social media; Health promotion; Digital media;

    Sammanfattning : The overall aim of this thesis was to explore adolescents’ relationship with food, body weight, and health communication in online digital media, as well as how adolescents experience participating in a health promotion intervention regarding food and physical activity habits. Health promotion as a research area served three purposes: to inform the research questions, to direct the data collection, and to identify implications from the research findings. LÄS MER