Sökning: "reklamkunnighet"
Hittade 1 avhandling innehållade ordet reklamkunnighet.
1. En förbindelse med en större värld : Postorder i Sverige under tidigt 1900-tal
Sammanfattning : This thesis examines mail order in early 20th-century Sweden from the perspective of media history. Its aim is to study the mediated encounter between the foremost mail-order company in Sweden, Åhlén & Holm, and its audience, in order to answer the question of what this mediated link meant for the living conditions and conceptual worlds of the contemporary audience, as well as for the advancement of a Swedish consumer society. LÄS MER
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