Sökning: "Anne Mägi"

Hittade 1 avhandling innehållade orden Anne Mägi.

1. 1. Store loyalty? : an empirical study of grocery shopping

   Författare :Anne Mägi; Handelshögskolan i Stockholm; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES;

   Sammanfattning : The issue of customer loyalty is a main concern for grocery retailers. Retailers need to know how loyal customers are to their grocery stores; if some customers are more loyal than others; and, why that would be so. LÄS MER