Sökning: "relationship management"

Visar resultat 1 - 5 av 669 avhandlingar innehållade orden relationship management.

  1. 1. Brand relationship management : den varumärkesbyggande processen

    Författare :Tony Apéria; Ingmar Tufvesson; Stockholms universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Brand relationship management; Varumärkesbyggande; Category management; ECR; Varumärkets personlighet; Relationsmarknadsföring; Brand identity prism; Projektiva tekniker; Retailer branding; Kapitalisering; Konsumentdialog; Varumärkesrelationer.; Business Administration; företagsekonomi;

    Sammanfattning : Syftet med avhandlingen är (1)att studera hur förändringar i konkurrens och samverkan på en marknad både påverkar användningen av varumärken och dialogen mellan varumärkesinnehavaren och konsumenten; (2)att diskutera hur dialogen mellan varumärkesinnehavaren och konsumenten kan utvecklas för att stärka relationen dem emellan.Den empiriska delen baseras på fem fallstudier. LÄS MER

  3. 2. Walking the Plank of the Entrepreneurial University : The little spin-out that could?

    Författare :Nina Fowler; David Sköld; Marcus Lindahl; Malin Brännback; Uppsala universitet; []
    Nyckelord :University spinouts; research; academic capitalism; entrepreneurship; commercialisation; social forces; Engineering Science with specialization in industrial engineering and management; Teknisk fysik med inriktning mot industriell teknik;

    Sammanfattning : Creating spinout companies (USOs) from university research is one focus of innovation policy. The phenomenon features in two main fields of enquiry: academic entrepreneurship studies, and literature on academic capitalism and the entrepreneurial university. LÄS MER

  4. 3. Credit Intelligence in Banks - Managing Credit Relationships with Small Firms

    Författare :Katarina Svensson Kling; Företagsekonomiska institutionen; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; small firm; service; network; interaction; decision style; information management; relationship; Credit management; credit intelligence; bank; Management of enterprises; Företagsledning; management;

    Sammanfattning : The competition in the banking industry has during the last decades been intensified resulting in smaller interest margins. As a consequence, the resources spent on each credit customer have had to be decreased, resulting in less interaction and a perceived limited access to valuable information. LÄS MER

  5. 4. Management Control : Linking Strategy with Inter‐Organisational Relationships

    Författare :Zita Ambrutytė; Jonas Gerdin; Linköpings universitet; []
    Nyckelord :Management control systems; business strategy; inter-organisational relationships; management control variables; intra-organisational controls; Management control systems; styrsystem; affärsstrategi; inter-organisatoriska relationer; styrvariabler; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP;

    Sammanfattning : The alignment of strategies and control systems is believed to affect the chances for firms to successfully achieve competitive edge. Contemporary business trends like globalization, vertical disintegration, the reduction in supplier bases, the focusing of operations and outsourcing of non-core activities, have caused companies to rely increasingly on relationships with other firms. LÄS MER

  7. 5. Risk management in construction projects : a comparative study of the different procurement options in Sweden

    Författare :Ekaterina Osipova; Luleå tekniska universitet; []
    Nyckelord :TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; Construction Engineering and Management; Byggproduktion;

    Sammanfattning : Risks have a significant impact on a construction project's performance in terms of cost, time and quality. As the size and complexity of the projects have increased, an ability to manage risks throughout the construction process has become a central element preventing unwanted consequences. LÄS MER