Sökning: "femvertising"

Hittade 2 avhandlingar innehållade ordet femvertising.

  1. 1. Fashioning the Ecological Crisis : Sustainability and Feminism in Fashion Advertising and Communication in Contemporary Sweden

    Författare :Mariko Takedomi Karlsson; Humanekologi; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; feminism; femvertising; fashion; advertising; marketing; sustainability; consumption; gender; greenwashing; social media; feminism; mode; reklam; marknadsföring; hållbarhet; konsumtion; genus; sociala medier; femvertising; greenwashing;

    Sammanfattning : The corporatisation of social justice (gender justice, LGBTQI+ rights, racial justice) and environmental justice ideals in the last decades has grown immensely in western countries, exemplified by rainbow-clad ATM’s during Pride month or Nike using images of NFL player Kaepernick’s anti-racism protest action of taking a knee during the USA national anthem in a marketing campaign. One of the industries that has been particularly inundated with symbols of social justice is the fashion industry. LÄS MER

  3. 2. Understanding Advertising Stereotypes : Social and Brand-Related Effects of Stereotyped versus Non-Stereotyped Portrayals in Advertising

    Författare :Nina Åkestam; Handelshögskolan i Stockholm; []
    Nyckelord :;

    Sammanfattning : This thesis examines consumer responses to stereotyped and non-stereo­typed portrayals in advertising. More specifically, it investigates the impact of stereotyped versus non-stereotyped portrayals in terms of gender, ethnicity, and sexual orientation on social effects, such as social connectedness and empathy, and brand-related effects, such as ad attitudes, brand attitudes, and purchase intentions. LÄS MER