Sökning: "corporate discourse"

Visar resultat 11 - 15 av 31 avhandlingar innehållade orden corporate discourse.

  1. 11. Huvudmannaskapets dialektik : en studie om Renault/Volvo-affären

    Författare :Bo Enquist; Håkan Javefors; Göteborgs universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Renault; Volvo; merger; corporate governance; managerialism; dialectical; hermeneutics; accounting as discourse; responsibility; rationality; power; ethics; phronesis; communication; Business Administration; Företagsekonomi;

    Sammanfattning : .... LÄS MER

  3. 12. FASHIONABLE POLITICS The discursive construction of ethical consumerism in corporate communications, news media, and social media

    Författare :Johanna Arnesson; Göteborgs universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; ethical consumerism; neoliberalism; political brand cultures; consumer culture; critical discourse analysis; media and communication studies;

    Sammanfattning : This thesis investigates the discursive construction of ethical consumerism – a notion that encompasses both ‘conscious’ consumption choices and responsible’ corporate activities – in mediated discourses about fashion and clothing consumption in Sweden. Drawing on the discourse-historical approach within critical discourse analysis, the study provides an empirical examination of discursive elements in corporate communications, newspapers, and social media, which construct the market as the best solution to social injustice and climate change. LÄS MER

  4. 13. Supplier brand image - a catalyst for choice : Expanding the B2B brand discourse by studying the role corporate brand image plays in the selection of subcontractors

    Författare :Anna Blombäck; Jönköping University; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Business studies; Företagsekonomi;

    Sammanfattning : This thesis discusses brands and branding in a B2B context by investigating the role corporate brand image plays during the selection of subcontractors and, furthermore, how subcontractors might pursue branding as an active communication strategy. The background for these questions can be found in the evolving topics of corporate communications and B2B branding. LÄS MER

  5. 14. Transatlantic defence industry integration : discourse and action in the organizational field of the defence market

    Författare :Martin Lundmark; Handelshögskolan i Stockholm; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES;

    Sammanfattning : The integration of defence companies in Europe and the U.S. has in the defence market’s environment for a long time received considerable interest. Companies see business opportunities and attractive technology on the other side of the Atlantic Ocean. LÄS MER

  7. 15. Value-adding deployment of corporate lean programs in multinational production companies

    Författare :Sara Linderson; Monica Bellgran; Seyoum Eshetu Birkie; Lars Bengtsson; KTH; []
    Nyckelord :TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; Lean production; Deployment; Program management; Company-specific production systems; XPS; Knowledge transfer; Strategy implementation; Lean produktion; Utrullning; Programledning; Kunskapsöverföring; XPS; Företagsspecifika produktionssystem; Strategiimplementering; Industriell ekonomi och organisation; Industrial Economics and Management;

    Sammanfattning : Strategic improvement programs, which aim for corporate-wide lean transformation, are resource-demanding and challenging to deploy. Industrial manufacturers often develop company-specific production system (XPS) programs to coordinate the lean transformation simultaneously in multiple production sites. LÄS MER