Sökning: "category management"
Visar resultat 1 - 5 av 122 avhandlingar innehållade orden category management.
1. Supplier Integration in Category Management : A case study of the situational impact on relationship performance and interdependence
Sammanfattning : Supplier integration in category management means that a supplier takes part in the activities that are traditionally performed by retailers. These activities are the selection of which products to sell, decisions on how to price and market the products, and making sure that the products are delivered to the stores in a timely manner. LÄS MER
2. Brand relationship management : den varumärkesbyggande processen
Sammanfattning : Syftet med avhandlingen är (1)att studera hur förändringar i konkurrens och samverkan på en marknad både påverkar användningen av varumärken och dialogen mellan varumärkesinnehavaren och konsumenten; (2)att diskutera hur dialogen mellan varumärkesinnehavaren och konsumenten kan utvecklas för att stärka relationen dem emellan.Den empiriska delen baseras på fem fallstudier. LÄS MER
3. Corrective maintenance maturity model : problem management
Sammanfattning : Maintenance has become one of the most complex, crucial and costly disciplines within software engineering. Despite this, very few maintenance process models have been suggested. The extant models are too general, covering all maintenance categories, i.e. LÄS MER
4. A Lifecycle Approach towards Building Information Management : Technical and procedural implications for the facility management and operations sector
Sammanfattning : A well-structured and coordinated information management practice is central to promoting efficiency in construction. Building information management encompasses authoring, interpretation, communication, coordination and storage of building information. LÄS MER
5. Formernas liv i designföretaget : Om design och design management som konst
Sammanfattning : Design management has become strongly associated with strategic management of creative resources or immaterial assets within the creative economy. It is a development that has involved a growing interest in the way innovative and aesthetically oriented design companies use design as a resource. LÄS MER