Sökning: "Lisbeth Svengren Holm"
Hittade 3 avhandlingar innehållade orden Lisbeth Svengren Holm.
1. Formernas liv i designföretaget : Om design och design management som konst
Sammanfattning : Design management has become strongly associated with strategic management of creative resources or immaterial assets within the creative economy. It is a development that has involved a growing interest in the way innovative and aesthetically oriented design companies use design as a resource. LÄS MER
2. Design-led organisations : A multiple-case study of the interplay between design and marketing
Sammanfattning : The overall purpose of this thesis is to contribute to the knowledge base concerning the interplay between design and marketing. Based on the findings from the empirical studies, the aim of this thesis is to describe and analyze how marketing and design interplay in companies and the main reasons for such interplay. LÄS MER
3. The Savage and the Designed : Robert Wilson and Vivienne Westwood as Artistic Managers
Sammanfattning : This work deals with the management of systematized and collaborative artistic design processes, driven by an auteur. It is a critique of the dominant design management discourse as it identifies three critical issues in the discourse leading to a dilemma in the management of such a collaborative auteur-driven process, (i) a static and institutionalized concept of identity, (ii) a focus on a predetermined direction, (iii) a predominant employment of deterministic design methods. LÄS MER