Sökning: "biopolitical marketing"
Hittade 2 avhandlingar innehållade orden biopolitical marketing.
1. Self-tracking, datafication and the biopolitical prosumption of life
Sammanfattning : The marketing literature has both celebrated and critically scrutinised the active engagement of consumers in value-creation processes. These opposing analyses share a focus on the mobilisation of consumers’ social and cognitive abilities for value creation. LÄS MER
2. The Political Dimension of Place Branding
Sammanfattning : Place branding is commonly understood as the application of marketing and commercial ideas, strategies, measurements and logic to the realm of places such as cities, regions and nations. Nevertheless, place branding is also understood as the locus where political activities – imbued with political impact and political effects – appear and affect the soft and hard infrastructures of urban agglomeration and other spatial environments. LÄS MER