Sökning: "Strategic positioning"

Visar resultat 21 - 25 av 37 avhandlingar innehållade orden Strategic positioning.

1. 21. Institutional work across multiple levels: The case of strategic public facilities management in the making

   Författare :Ingrid Svensson; Chalmers tekniska högskola; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; sociomateriality.; qualitative research; public facilities management; institutional work; institutional logics; changing practices; institutional change;

   Sammanfattning : The research in this thesis deals with the implementation of strategic planning measures in public facilities management organizations (PFMOs) and the development of strategic public facilities management (SPFM). The aim is to increase the understanding of how individual and organizational actors work with strategic public facilities management and how this influences both public facilities management organizations and the institution of public facilities management. LÄS MER

3. 22. Competitive Advantage in the Service Industry : The Importance of Strategic Congruence, Integrated Control and Coherent Organisational Structure – A Longitudinal Case Study of an Insurance Company

   Författare :Susanna Poth; Fredrik Nilsson; Johnny Lind; Uppsala universitet; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Strategy; Control; Competitive Advantage; Financial Service Industry; Insurance Industry;

   Sammanfattning : Competitive advantage has received considerable attention. Few studies have however chosen a holistic approach taking multiple aspects and organisational levels into consideration. This research has the goal of filling parts of this void. LÄS MER

4. 23. Managing the brand-association base : exploring facets of strategic brand management from the imaginary organization perspective : based on a semiotic study on the ASSESS CD-ROM by American Skandia

   Författare :Henrik Uggla; Sören Askegaard; Stockholms universitet; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Imaginary organization perspective; Brand management; signifier; signified connotation; denotation; Brand identity; Brand identity system; Brand image; Brand equity; Brand association base; visibility; endogenous; exogenous; Business Administration; företagsekonomi;

   Sammanfattning : The aim of the present thesis is twofold. The first goal is to contribute to the understanding of collaborative facets of Strategic Brand Management of a brand identity in relation to the partner base from the perspective of a coordinating leader brand in the imaginary organization. LÄS MER

5. 24. On the identification and utilisation of relevant data for applying cost-effective maintenance

   Författare :Mirka Kans; Växjö universitet; []
   Nyckelord :TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; Maintenance information systyems; Maintenance decisions; Cost-effective maintenance; Information systems integration; Decision support systems; Industrial engineering and economy; Industriell teknik och ekonomi; Terotechnology; Systemekonomi;

   Sammanfattning : With the global and continuously changing environment of today's companies, competitive strategies of cost minimisation and differentiation, and the ability to use the available resources in a cost-effective way have become important. The major focus should be set on the areas of business where the possibilities for strategic advantages and savings are high, whereas maintenance is one area of business that recently has been considered as an activity contributing efficiently to the companies' strategic objectives of profitability and competitiveness. LÄS MER

7. 25. Institutional arrangements and competitive posture : effects of company structures in the commercial printing industry

   Författare :Thomas Mejtoft; Nils Enlund; Robert G. Picard; KTH; []
   Nyckelord :TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; business strategy; cooperation; customer value; institutional arrangements; printing industry; vertical integration; Industrial organisation; administration and economics; Industriell organisation; administration och ekonomi; Media and communication studies; Medie- och kommunikationsvetenskap;

   Sammanfattning :  The research objective of this dissertation is to investigate the impact of institutional arrangements, with respect to vertical integration and cooperation, on competitive advantages within the commercial printing industry, with specific focus on digital printing. This dissertation comprises six research papers, based on four qualitative case studies and a quantitative survey study, all carried out in Sweden in the years 2004-2008. LÄS MER