Sökning: "Imaginary organization perspective"
Hittade 2 avhandlingar innehållade orden Imaginary organization perspective.
1. Managing the brand-association base : exploring facets of strategic brand management from the imaginary organization perspective : based on a semiotic study on the ASSESS CD-ROM by American Skandia
Sammanfattning : The aim of the present thesis is twofold. The first goal is to contribute to the understanding of collaborative facets of Strategic Brand Management of a brand identity in relation to the partner base from the perspective of a coordinating leader brand in the imaginary organization. LÄS MER
2. Excessive Seas : Waste Ecologies of Eutrophication
Sammanfattning : This dissertation researches how perspectives in western industrial societies communicate about and give meaning to environmental degradation through case studies on the causes and effects of cultural eutrophication—namely nutrient pollution, algal blooms, and dead zones—in the Baltic Sea. Utilizing this approach, this dissertation addresses the ecological problems of cultural eutrophication in marine ecosystems by exposing normative claims humans make about the Baltic Sea and its contents as well as detailing how seas that exceed human expectations may offer insights into negotiating differing perspectives, discrepancies in power, and ways of being among humans and non-humans in marine environments. LÄS MER