Sökning: "Sören Askegaard"

Hittade 3 avhandlingar innehållade orden Sören Askegaard.

  1. 1. Mat, kärlek och metapraktik : En studie i vardagsmiddagskonsumtion bland ensamstående mödrar

    Författare :Susanna Molander; Per Olof Berg; Jacob Östberg; Søren Askegaard; Stockholms universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Theories of practice; Meta-practices; Food; Everyday dinner; Mothering; Single mothers; Love; Business studies; Företagsekonomi; företagsekonomi; Business Administration;

    Sammanfattning : The everyday dinner usually involves a number of different and sometimes conflicting ambitions that may include striving for self-fulfillment and striving to care for one’s family and society at large. To understand the consumption that occurs in connection with these ambitions, consumer researchers must understand the context surrounding the everyday dinner. LÄS MER

  3. 2. Managing the brand-association base : exploring facets of strategic brand management from the imaginary organization perspective : based on a semiotic study on the ASSESS CD-ROM by American Skandia

    Författare :Henrik Uggla; Sören Askegaard; Stockholms universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Imaginary organization perspective; Brand management; signifier; signified connotation; denotation; Brand identity; Brand identity system; Brand image; Brand equity; Brand association base; visibility; endogenous; exogenous; Business Administration; företagsekonomi;

    Sammanfattning : The aim of the present thesis is twofold. The first goal is to contribute to the understanding of collaborative facets of Strategic Brand Management of a brand identity in relation to the partner base from the perspective of a coordinating leader brand in the imaginary organization. LÄS MER

  4. 3. What's Eating the Eater? Perspectives on the Everyday Anxiety of Food Consumption in Late Modernity

    Författare :Jacob Östberg; Søren Askegaard; Craig Thompson; Företagsekonomiska institutionen; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Consumers; Health; Body; Risk; Semiotics; Market study; Interpretive Research; Food; Marknadsanalys; Consumption; Food; Health;

    Sammanfattning : Consumers today are constantly showered with a vast array of different messages about what and how they should and should not eat in order to lead a healthy life. This bombardment has escalated over the last decades as various actors, such as representatives from the medical community and public policy makers, have increasingly stressed the connections between individuals’ food consumption habits and the state of their health. LÄS MER