Sökning: "Strategic positioning"

Visar resultat 11 - 15 av 37 avhandlingar innehållade orden Strategic positioning.

  1. 11. Open Source Business Model : Balancing Customers and Community

    Författare :Thomas Rosén; Staffan Brege; Anna Öhrwall-Rönnbäck; Stefan Hrastinski; Linköpings universitet; []
    Nyckelord :TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; Open Source Software; Business Models; Strategic Management; Market Positioning; Resource Based View; Industrial engineering and economy; Industriell teknik och ekonomi;

    Sammanfattning : Free and Open Source Software has not only increased researchers’ interest about community-driven software development, but lately, interest from commercial actors increased as well. In addition, some scientists have claimed that Open Source Software has entered a new phase: OSS 2.0. LÄS MER

  3. 12. Value-based management - positioning of claimed merits and analysis of application

    Författare :Peter W Jönsson; Företagsekonomiska institutionen; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; adoption; management process aspects; objective; performance measurement; strategic planning; remuneration; MVA; EVA; TBR; CFROI; Accounting; TSR; measurement aspects; management accounting constructs; Value-based management; management accounting; Redovisning;

    Sammanfattning : Value-based management has attracted considerable interest among organizations and academics in recent years. Responding to calls for case-based research, this thesis describes, analyses and conceptualizes value-based management as a management accounting construct. While previous research has focused on the measures (eg. LÄS MER

  4. 13. Learning from members : tools for strategic positioning and service innovation in trade unions

    Författare :Hans Björkman; Handelshögskolan i Stockholm; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES;

    Sammanfattning : The formal governance structure is more complex in trade unions than in many other organizations. Trade union researchers have drawn attention to the tensions between union administrative and representative systems and the fact that control in unions is bi-directional from leaders to members (through formal control systems), and from members to leaders (through democratic structures). LÄS MER

  5. 14. Immaterial matters : strategic mode and the management of intangibles

    Författare :Jean-Paul Berthon; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Industriell marknadsföring; Industrial Marketing;

    Sammanfattning : This thesis focuses on the strategic management of intangibles. It is composed of five articles and addresses two fundamental questions in strategic marketing: first, how to achieve market success; and second, how to manage intangibles. LÄS MER

  7. 15. Political Marketing: Understanding and Managing Stance and Brand Positioning

    Författare :Alessandro Bigi; Esmail Salehi-Sangari; Leyland Pitt; Frauke Mattison; KTH; []
    Nyckelord :Industriell ekonomi och organisation; Industrial Engineering and Management;

    Sammanfattning : This thesis investigates the strategic stance of a political brand and the factors that affect its positioning. The question related to the positioning of a political brand is complex. Nowadays, political leaders should be able to define the characteristics of their political brand. LÄS MER