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Visar resultat 11 - 15 av 93 avhandlingar som matchar ovanstående sökkriterier.

1. 11. Industrial buying behavior of large Swedish firms : case studies of the purchase of educational services

   Författare :Åsa Wallström; Luleå tekniska universitet; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Industrial Marketing; Industriell marknadsföring;

   Sammanfattning : The lack of studies focusing on industrial buying behavior in the purchase of professional services, coupled with the increased corporate need of investing in employee training and education, created the foundation for the research problem of this thesis: How can the buying behavior of large Swedish firms be characterized when they purchase educational services in the area of sales and marketing? Based on this research problem, five research questions were developed. A frame of reference describing industrial buying behavior in the purchase of professional services was then created, based on the literature review. LÄS MER

3. 12. Challenges Related to the Introduction of Innovative Services in the Market : Mobile Payment Services in the Swedish Retail Industry

   Författare :Tatjana Apanasevic; Jan Markendahl; Niklas Arvidsson; Jonas Hedman; KTH; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; mobile payment; adoption; business networks; merchant; stakeholders’ expectations; consumer expectations; organisational adoption; retail; innovation; Nationalekonomi; Economics; Informations- och kommunikationsteknik; Information and Communication Technology;

   Sammanfattning : Mobile payment services are expected to be the next step of the electronic payment evolution. However, the level of penetration in European countries is lower than expected. The focus of most academic research has been in two main areas: (i) mobile payment adoption by consumers and (ii) technical aspects of the service. LÄS MER

4. 13. Intermodal Road-Rail Transportation for Express Transport Services

   Författare :Sofia Ohnell; Chalmers tekniska högskola; []
   Nyckelord :TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; transport services; Intermodal transportation; transport systems; modelling; express transportation;

   Sammanfattning : Express transport services are produced in highly modularised transport systems, a fact that implies that one subsystem can be exchanged for another without causing a need for major changes in other parts of the system. Express goods are not common on a large scale in freight railway transport systems, as those are often not considered reliable enough for time-critical goods. LÄS MER

5. 14. Antecendents of intention to use mobile music services : a study among Swedish consumers

   Författare :Thong Bui; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Industriell marknadsföring; Industrial Marketing;

   Sammanfattning : This study investigates the antecedents of intentions to use mobile music services among Swedish consumers. Relying on the theory of planned behavior, image congruence theory, and the technology readiness index, the study proposes an integrated research model that explains consumer intentions to use mobile music services. LÄS MER

7. 15. Framing and Overflowing : How the Infusion of Information Technology Alters Proximal Service Production

   Författare :Sara Värlander; Ali Yakhlef; Mats Edenius; Stockholms universitet; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Services marketing; physical-virtual interplay; framing; overflowing; Internet; service production; face-to-face; co-presence; incorporation; inscription; participation; reification; Business studies; Företagsekonomi; Business Administration; företagsekonomi;

   Sammanfattning : In the heyday of the Internet, there was a wide-spread, not so well grounded, euphoria about the prospects of the Internet for virtualising various service activities. However, by now, a more informed understanding is emerging. LÄS MER