Sökning: "Tatjana Apanasevic"
Hittade 2 avhandlingar innehållade orden Tatjana Apanasevic.
1. Challenges Related to the Introduction of Innovative Services in the Market : Mobile Payment Services in the Swedish Retail Industry
Sammanfattning : Mobile payment services are expected to be the next step of the electronic payment evolution. However, the level of penetration in European countries is lower than expected. The focus of most academic research has been in two main areas: (i) mobile payment adoption by consumers and (ii) technical aspects of the service. LÄS MER
2. Opportunities and challenges of mobile payment services : The perspective of service providers
Sammanfattning : Mobile payments are transforming the payments industry. These services open up the opportunity for non-banking actors to enter the market. In order to embrace this challenge, banks, traditional payments market players, are forced to launch mobile payments. LÄS MER