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Visar resultat 11 - 15 av 19 avhandlingar som matchar ovanstående sökkriterier.

  1. 11. Enhancing the Industrial Service Offering : New Requirements on Content and Processes

    Författare :Christian Kowalkowski; Staffan Brege; Per-Olof Brehmer; Lars Witell; Linköpings universitet; []
    Nyckelord :TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; Industrial service offerings; Bundling; Customer relationships; Process interfaces; Industrial organisation; administration and economics; Industriell organisation; administration och ekonomi;

    Sammanfattning : The overall purpose of this thesis is to describe and analyse how capital goods manufacturers can enhance their industrial service offering.The theoretical basis of this research is found in services marketing, recognising co-creation of value, that the service process is an open production system and that the customer determines value as the manufacturer can only offer value propositions. LÄS MER

  3. 12. Service Orientation in Manufacturing Firms : Understanding Challenges with Service Business Logic

    Författare :Nina Löfberg; Lars Witell; Anders Gustafsson; Bo Edvardsson; Daniel Kindström; Karlstads universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Service business logic; Value co-creation; Services in manufacturing firms; Service orientation; Business Administration; Företagsekonomi;

    Sammanfattning : Globalisation and competition from low-cost countries has pushed manufacturing firms towards offering services to remain competitive. However, increasing the service orientation of a manufacturing firm to find new ways of value (co-)creation has presented several challenges, such as the fact that services do not provide the expected revenues, and resistance from both the sales force and from customers towards services. LÄS MER

  4. 13. The Leader of the Pack : A Service Perspective on Packaging and Customer Satisfaction

    Författare :Martin Löfgren; Anders Gustafsson; Lars Witell; Bo Edvardsson; Bo Bergman; Karlstads universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Customer satisfaction; Kano; Packaging; Business studies; Företagsekonomi; Business Administration; Företagsekonomi;

    Sammanfattning : Almost everything we as consumers buy in a store has a package. Packages have many functions – some, if not all, present marketers with the opportunity to gain competitive advantages. LÄS MER

  5. 14. Open Service Innovation in Industrial Networks

    Författare :Per Myhrén; Lars Witell; Anders Fundin; Karlstads universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Open Innovation; Service Innovation; Open Service Innovation; Radical Innovation; Incremental Innovation; Role Constellations; Innovator Actors; Innovation Roles; Business Administration; Företagsekonomi;

    Sammanfattning : Constant development of new technologies in a rapidly changing and globalized world decreases product life cycles. Time-to-market is crucial for commercial success. This development requires resources to create new knowledge and skills within organizations and together in networks with other firms. LÄS MER

  7. 15. The Customer's Role in New Service Development

    Författare :Bodil Sandén; Anders Gustafsson; Bo Edvardsson; Lars Witell; Bernd Stauss; Karlstads universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; New Service Development; Service Innovation; New Product Development; Customer Involvement; User Involvement; Market Research; Market Orientation; Business studies; Företagsekonomi; Business Administration; Företagsekonomi;

    Sammanfattning : Given today’s industry dynamics, new service development is becoming increasingly important to the competitiveness, growth, and survival of organizations. Unfortunately, new service development has proven to be a complex and difficult task. LÄS MER