Sökning: "Bodil Sandén"

Hittade 1 avhandling innehållade orden Bodil Sandén.

1. 1. The Customer's Role in New Service Development

   Författare :Bodil Sandén; Anders Gustafsson; Bo Edvardsson; Lars Witell; Bernd Stauss; Karlstads universitet; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; New Service Development; Service Innovation; New Product Development; Customer Involvement; User Involvement; Market Research; Market Orientation; Business studies; Företagsekonomi; Business Administration; Företagsekonomi;

   Sammanfattning : Given today’s industry dynamics, new service development is becoming increasingly important to the competitiveness, growth, and survival of organizations. Unfortunately, new service development has proven to be a complex and difficult task. LÄS MER