Sökning: "Customer relationships"

Visar resultat 1 - 5 av 105 avhandlingar innehållade orden Customer relationships.

  1. 1. Fading Customer Relationships

    Detta är en avhandling från Svenska Handelshögskolan, Helsingfors

    Författare :Helena Åkerlund; Umeå universitet.; [2004]
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Fading; relationship marketing; services; loyalty; SOCIAL SCIENCES Business and economics Business studies; SAMHÄLLSVETENSKAP Ekonomi Företagsekonomi;

    Sammanfattning : .... LÄS MER

  2. 2. Understanding bank-SME relationships: the influence of adaptation and fairness on customer satisfaction

    Detta är en avhandling från Stockholm : KTH Royal Institute of Technology

    Författare :Fatima Vegholm; KTH.; [2009]
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SMEs; banks; adaptation; fairness; customer satisfaction; relationships; SOCIAL SCIENCES Business and economics Business studies; SAMHÄLLSVETENSKAP Ekonomi Företagsekonomi;

    Sammanfattning : .... LÄS MER

  3. 3. Customer-perceived Value in Business Relationships

    Detta är en avhandling från Stockholm : KTH Royal Institute of Technology

    Författare :Catarina Bovik; Karlstads universitet.; [2004]
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SOCIAL SCIENCES Business and economics Business studies; SAMHÄLLSVETENSKAP Ekonomi Företagsekonomi; Business Administration; Företagsekonomi; Customer-perceived value; Total service offering; Business-to-business relationship; Commercial aircraft engine maintenance industry; Case study;

    Sammanfattning : The content of customer-perceived value has in this study been explored with the aim of providing an understanding of the concept. The evolving service-centered logic for marketing puts an emphasis on value, especially the value perceived and determined by the customer. LÄS MER

  4. 4. Developing collaborative customer-supplier relationships through value co-creation

    Detta är en avhandling från Örebro : Örebro universitetsbibliotek

    Författare :Nina Hasche; Örebro universitet.; [2006]
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; value co-creation; perceived value; expected value; desired value; unanticipated value; received value; business markets; customer-supplier relationships; collaboration; SOCIAL SCIENCES Business and economics Business studies; SAMHÄLLSVETENSKAP Ekonomi Företagsekonomi; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; Business Studies; Företagsekonomi;

    Sammanfattning : The purpose of this study is to create understanding of the value co-creating process in business relationships, where the dyadic relationship is in focus and both the customer’s and the supplier’s view of the value co-creating process is of interest. In the introductory chapter, it is assumed that the ultimate goal of business logic is to create value, and value co-creation can be regarded as the essential reason why a customer and a supplier engage in a business relationship. LÄS MER

  5. 5. Logistics systems for recycling : on the influence of products, structures, relationships and power

    Detta är en avhandling från Linköping : Linköpings universitet

    Författare :Maria Huge Brodin; Linköpings universitet.; Linköpings universitet.; [2002]
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; logistics systems; recycling; products structures; relationships; power; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP;

    Sammanfattning : The environmental trend, and environmental legislation, has during the past decade grown stronger, and with it the focus on environmental issues within many fields of research and practice. This has implications for logistics, and the focus in this dissertation is on the logistics systems that are needed to realise recycling of end-of-life products: logistics systems for recycling (LSRs). LÄS MER