Sökning: "Customer relationships"

Visar resultat 1 - 5 av 127 avhandlingar innehållade orden Customer relationships.

1. 1. Fading Customer Relationships

   Författare :Helena Åkerlund; Umeå universitet; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Fading; relationship marketing; services; loyalty; Business studies; Företagsekonomi;

   Sammanfattning : .... LÄS MER

3. 2. Understanding bank-SME relationships: the influence of adaptation and fairness on customer satisfaction

   Författare :Fatima Vegholm; Lars Silver; Kent Eriksson; Björn Berggren; Zander Ivo; KTH; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SMEs; banks; adaptation; fairness; customer satisfaction; relationships; Business studies; Företagsekonomi;

   Sammanfattning : .... LÄS MER

4. 3. Customer-perceived Value in Business Relationships

   Författare :Catarina Bovik; Per Norling; Christian Berggren; Karlstads universitet; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Customer-perceived value; Total service offering; Business-to-business relationship; Commercial aircraft engine maintenance industry; Case study; Business studies; Företagsekonomi; Business Administration; Företagsekonomi;

   Sammanfattning : The content of customer-perceived value has in this study been explored with the aim of providing an understanding of the concept. The evolving service-centered logic for marketing puts an emphasis on value, especially the value perceived and determined by the customer. LÄS MER

5. 4. Developing collaborative customer-supplier relationships through value co-creation

   Författare :Nina Hasche; Claes Hultman; Björn Bjerke; Örebro universitet; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; value co-creation; perceived value; expected value; desired value; unanticipated value; received value; business markets; customer-supplier relationships; collaboration; Business studies; Företagsekonomi; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; Business Studies; Företagsekonomi;

   Sammanfattning : The purpose of this study is to create understanding of the value co-creating process in business relationships, where the dyadic relationship is in focus and both the customer’s and the supplier’s view of the value co-creating process is of interest. In the introductory chapter, it is assumed that the ultimate goal of business logic is to create value, and value co-creation can be regarded as the essential reason why a customer and a supplier engage in a business relationship. LÄS MER

7. 5. Logistics systems for recycling : on the influence of products, structures, relationships and power

   Författare :Maria Huge Brodin; Linköpings universitet; []
   Nyckelord :logistics systems; recycling; products structures; relationships; power; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP;

   Sammanfattning : The environmental trend, and environmental legislation, has during the past decade grown stronger, and with it the focus on environmental issues within many fields of research and practice. This has implications for logistics, and the focus in this dissertation is on the logistics systems that are needed to realise recycling of end-of-life products: logistics systems for recycling (LSRs). LÄS MER