Sökning: "consumers"

Visar resultat 26 - 30 av 664 avhandlingar innehållade ordet consumers.

1. 26. Stores and consumers : two perspectives on food purchasing

   Författare :Carina Holmberg; Handelshögskolan i Stockholm; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES;

   Sammanfattning : What characterises the grocery store - customer relation? Can grocery stores expect to have an active role in households’ management of everyday life? Can households, on the other hand demand active participation and help from the stores? By which methods can we learn more both about food-related consumer behaviour and about the relation between stores and consumers? Based on two empirical studies of consumer behaviour, this books deals with these issues. In the first part of the book an empirical study using 165 weeks of POS scanner data for fourteen product categories is presented. LÄS MER

3. 27. From Marketing to, to Marketing with Consumers

   Författare :Jimmie Röndell; James Sallis; Amjad Hadjikhani; David Sörhammar; Per Skålén; Uppsala universitet; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES;

   Sammanfattning : Empowered by information technology and the internet, consumers are participating more than ever in activities that traditionally are exclusive to firms. No longer do marketers hold exclusive rights to defining and supplying value to customers; value is created by and with consumers in interactions. LÄS MER

4. 28. Essays on Consumers’ Socially Responsible Decision Making

   Författare :Aylin Çakanlar; Jacob Östberg; Magnus Söderlund; Nailya Ordabayeva; Sarial Abi Gülen; Stockholms universitet; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; social identity; socially responsible decision-making; political identity; couple identity; företagsekonomi; Business Administration;

   Sammanfattning : Identity has important implications for consumers’ choices in the marketplace. While prior research has mainly studied identity at the individual level, consumers’ social identities are growing more relevant in the marketplace. This dissertation examines how these social identities affect socially responsible decision-making. LÄS MER

5. 29. Impact of food quality on aquatic consumers : Behavioral and physiological adjustments

   Författare :Alfred Burian; Winder Monika; Kevin Flynn; Stockholms universitet; []
   Nyckelord :NATURVETENSKAP; NATURAL SCIENCES; Marine Ecology; marin ekologi;

   Sammanfattning : Food quantity and quality together determine growth rates of consumers and the utilisation efficiencies of available resources in aquatic and terrestrial ecosystems. The effect of food quality on the performance of consumers is dependent on both, its direct influence on ingestion and assimilation rates, and on the behavioural and physiological adjustments of consumers to their food environment. LÄS MER

7. 30. Internet or Traditional Stores : Identifying Influences on Consumers' Mobile Phone Purchases

   Författare :Therese Hansen; Amjad Hadjikhani; Cecilia Pahlberg; Peter Thilenius; Uppsala universitet; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Business Studies; Företagsekonomi;

   Sammanfattning : This explorative study aims to identify factors that can explain why some consumer purchases occur via Internet Stores while others take place in traditional stores. During the last few years' development of IT and Internet, the thoroughly explored research area of where consumers purchase has come to involve a new type of retail store, the Internet store. LÄS MER