Visar resultat 1 - 5 av 36 avhandlingar innehållade ordet Persuasion.
Sammanfattning : Historically, the dominating theoretical framework for communication in the context of acute pain is reassurance. An inherent assumption of this framework is that the person in pain needs to have their fears and doubts removed and be educated, or persuaded, that the pain problem is not dan-gerous. LÄS MER
Sammanfattning : When voters form their political opinions and decide whom to vote for, they are confronted with at least two types of uncertainty. First, voters cannot be sure what reforms a political party will pursue once in office. Second, the outcomes of political reforms are never perfectly known. LÄS MER
3. Visualizing the Vir Bonus in Charles Dickens's Scenes of Persuasion : The Rhetoric of Pity, Sentiment, Fact, and Debt
Sammanfattning : Charles Dickens’s novels are filled with scenes of persuasion—moments of heightened rhetoric. Throughthese scenes, the novels present a moral rhetoric and a person that uses this rhetoric toward ethicalends: a vir bonus. LÄS MER
Sammanfattning : .... LÄS MER
5. Målgruppen och budskapet : En modell för målgruppsanpassning av trafiksäkerhetsbudskap till unga manliga trafikanter
Sammanfattning : The empirical work rests on two separate theoretical foundations: theories that form the basis for analyzing the different target groups and theories dealing with persuasion. Theories of the first sort concern life-style, individual values, perceived risk, individual characteristics and self-image. LÄS MER