Sökning: "Cia Gustrén"

Hittade 2 avhandlingar innehållade orden Cia Gustrén.

  1. 1. Negotiating school identities : a multimodal analysis of upper secondary school promotion on the web

    Författare :Cia Gustrén; Pelle Snickars; Magnus Fredriksson; Umeå universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Upper secondary school; web pages; multimodal analysis; logics; strategic communication; visual culture; media and communication studies; medie- och kommunikationsvetenskap;

    Sammanfattning : The research interests of this doctoral thesis are the mediated ways of presenting and promoting Swedish upper secondary schools on the web to attract students. The thesis studies the rationale of schools’ strategically designed attempts to reach out with their educational offers in a highly competitive school market. LÄS MER

  3. 2. Självpresentationernas logiker : en tematisk studie av gymnasieskolors identitetsskapande på webben

    Författare :Cia Gustrén; Pelle Snickars; Matilda Wiklund; Umeå universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Upper secondary school; self-presentations; websites; self-referential; identity-formation; thematic analysis; thematization; logics; social aspects; political aspects; fantasmatic aspects; Gymnasieskolor; självpresentationer; webbsidor; självtolkningar; identitetsskapande; identitetsformationer; logiker; sociala aspekter; politiska aspekter; fantasmatiska aspekter; medie- och kommunikationsvetenskap; media and communication studies;

    Sammanfattning : The aim of this licentiate thesis is to examine the means of self-presentation on the websites of 18 upper secondary schools in Sweden. This empirical material may be referred to as a kind of marketing since they render a highly idealized image of schools. LÄS MER