Sökning: "Business-to-business"
Visar resultat 1 - 5 av 47 avhandlingar innehållade ordet Business-to-business.
1. Brand building in the business-to-business context : The brand equity perspective
Sammanfattning : The main purpose of this doctoral dissertation is to investigate factors affecting B2B brand building by applying the brand equity perspective in the professional services context. Three peer-reviewed and published articles and one book chapter examine different aspects related to the enhancement of brand equity and brand building in the B2B context. LÄS MER
2. Assessment of Business-to-Business (B2B) : e- Marketplaces´ performance
Sammanfattning : .... LÄS MER
3. Market offer development : industrial experiences in a business-to-business context
Sammanfattning : A company’s competitive advantage is best understood in its ability to fill its relationships with a unique and meaningful value. Especially in business-to-business relationships value is complex and abstract, so complex that the product alone is not a meaningful representation of that value. LÄS MER
4. Standards-based application integration for business-to-business communications
Sammanfattning : Fierce competitions and pursuits of excellence require all applications, internal or external, to be integrated for business-to-business communications. Standards play an important role in fulfilling the requirement. LÄS MER
5. Assessment of business-to-business (B2B) e-marketplaces' performance
Sammanfattning : Electronic marketplaces (e-marketplaces) are new business venues for buying, selling, and supporting customers, products, and services in many industries. The emergence of business-to-business (B2B) e-marketplaces has opened up opportunities for efficient online transactions between firms. LÄS MER