Sökning: "sales promotion"

Visar resultat 11 - 12 av 12 avhandlingar innehållade orden sales promotion.

1. 11. I litteraturens mittfåra. Månadens bok och svensk bokmarknad under 1970-talet

   Författare :Ann Steiner; Litteraturvetenskap; []
   Nyckelord :HUMANIORA; HUMANITIES; sociology of literature; book history; Månadens bok; Bonniers; Sven Delblanc; Kerstin Ekman; popular literature; the Swedish 20th century novel; documentary novels; realism; 1970s; book trade; book clubs; General and comparative literature; Allmän och jämförande litteraturvetenskap; Scandinavian languages and literature; Nordiska språk språk och litteratur ;

   Sammanfattning : The present dissertation, I litteraturens mittfåra, deals with book trade, book clubs, and the fiction prose of the 1970s in Sweden. The background to the study is the radical change in Swedish book trade through a far-reaching deregulation of the trade in 1970. LÄS MER

3. 12. Industrial marketing communication : A (r)evolutionary journey from marketplace to marketspace

   Författare :Tim Foster; Luleå tekniska universitet; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Industriell marknadsföring; Industrial Marketing;

   Sammanfattning : This thesis looks back over a ca 10-year period, 1994 - 2005, on the use of marketing communication tools in industrial markets. The year 1994 is significant in two ways: First, it was the year I was hired as a doctoral student at Luleå University of Technology in Sweden. LÄS MER