Avancerad sökning
Hittade 2 avhandlingar som matchar ovanstående sökkriterier.
1. Elusive intangibles : Exploring the experience of authenticity in product development
Sammanfattning : When consumers buy a new product, they have expectations about what that product will deliver. The consumer’s rational reasoning may try to ascertain whether the technical performance of the product will be fulfilled. Nevertheless, the final word is often subjective. LÄS MER
2. Remote assessment of intangible product experiences: A means to assist product development
Sammanfattning : There is a need from industry to better understand how customers perceive products. To develop products without understanding subjective perceptions and experiences is to risk that products with low customer value are devel-oped. As a consequence product target groups may be missed and intended market success may not occur. LÄS MER