Sökning: "produkt och varumärkesvärde"
Hittade 1 avhandling innehållade orden produkt och varumärkesvärde.
1. Elusive intangibles : Exploring the experience of authenticity in product development
Sammanfattning : When consumers buy a new product, they have expectations about what that product will deliver. The consumer’s rational reasoning may try to ascertain whether the technical performance of the product will be fulfilled. Nevertheless, the final word is often subjective. LÄS MER
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