Sökning: "Product Authenticity"

Visar resultat 1 - 5 av 8 avhandlingar innehållade orden Product Authenticity.

  1. 1. Elusive intangibles : Exploring the experience of authenticity in product development

    Författare :Per Kristav; Innovation; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Produkt och and varumärkesupplevelse; produkt och varumärkesvärde; produkt och varumärkesautenticitet; produkt och varumärkesbetydelse; abstrakta produktegenskaper.; Product experience; Brand experience; Product value; Brand value; Product Authenticity; Brand authenticity; Product meaning; Brand meaning; Product intangibles;

    Sammanfattning : When consumers buy a new product, they have expectations about what that product will deliver. The consumer’s rational reasoning may try to ascertain whether the technical performance of the product will be fulfilled. Nevertheless, the final word is often subjective. LÄS MER

  3. 2. Craft production in the Kingdom of Crystal (Glasriket) and its visual representation : Constructing authenticity in cultural/marketing production

    Författare :Songming Feng; Adele Berndt; Mart Ots; Ian Woodward; Karin Ekström; Jönköping University; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Glasriket; the Kingdom of Crystal; glass; craft; authenticity; cultural production; photography; image; semiotics; practice theory; materiality;

    Sammanfattning : Authenticity is a core concept and phenomenon in contemporary marketing, as both marketers and consumers seek the authentic. Individuals, companies, and industries all work to establish and accomplish authenticity for themselves and related stakeholders. LÄS MER

  4. 3. Flowers to the Ocean

    Författare :Marta Cuesta; Genusvetenskapliga institutionen; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; modernity; authenticity; flexibility; gender; ethnicity; identity; fieldwork; religion; Candomblé; Brazil; Bahia; Sociology; Sociologi;

    Sammanfattning : The purpose of this book is to grasp the presence of Candomblé in the Brazilian society and more specifically in the city of Salvador da Bahia. Candomblé is an Afro-Brazilian religion practised by approximately thirty five million Brazilians, today. Brazil is a country whose cultural diversity is characterised by social contrasts. LÄS MER

  5. 4. The construction of food and meal culture for political and commercial ends : EU-summits, rural businesses and World Exhibitions

    Författare :Richard Tellström; Inga-Britt Gustafsson; Birgitta Svensson; Örebro universitet; []
    Nyckelord :authenticity; commercial; cultural form; cultural value; food and meal culture; origin; political; professional; Culinary Arts and Meal Science; Måltidskunskap; Måltidskunskap; Culinary Arts and Meal Science;

    Sammanfattning : This thesis examines how cultural values of food and meal culture were expressed and used by professional agents. The overall aim was to analyse and synthesise the interpretation and creation by professionals in commercial food and meal production of what they defined as a local, regional or national food and meal culture. LÄS MER

  7. 5. Assembling the Historic Environment: Heritage in the Digital Making

    Författare :William Illsley; Göteborgs universitet; []
    Nyckelord :HUMANIORA; HUMANITIES; historic environment; critical heritage studies; authorised heritage; heritage politics; digitality;

    Sammanfattning : The historic environment is a formulation of the cultural past as experienced and documented in space. Traditional approaches to the historic environment tend to favour conservational and preservational paradigms, such as heritage stewardship or the dynamics of cultural resource management in relation to national policies. LÄS MER