Sökning: "Marknadsformande strategier"

Hittade 2 avhandlingar innehållade orden Marknadsformande strategier.

1. 1. Market-Shaping as Meta-Strategy : A Strategy of Strategies

   Författare :Alexander Flaig; Mikael Ottosson; Aku Valtakoski; Besma Glaa; Suvi Nenonen; Linköpings universitet; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Market-shaping; Market-shaping strategies; Integrated strategies; Markets; Systemic trategies; Meta-strategies; Marknadsformning; Marknadsformande strategier; Integrerade strategier; Marknader; Systemiska strategier; Metastrategier;

   Sammanfattning : Markets are increasingly perceived as malleable systems constituted by actors that endogenously generate and shape the market. This view extends the traditional market view beyond the buyer-seller dyad and encompasses both directly market-related actors such as companies, suppliers, and buyers but also nonmarket actors such as regulators, lobbyists, journalists, activists, and the wider public. LÄS MER

3. 2. Exploring Proactive Market Strategies : How Proactivity Shapes Value-Creation

   Författare :Harald Brege; Daniel Kindström; Johan Holtström; David Sjödin; Linköpings universitet; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES;

   Sammanfattning : In discussions of firm strategy, proactivity is often mentioned as an enabler of effective goal accomplishment and high performance. However, it is rarely explained what, more precisely, being more proactive actually entails, or even indeed defined what is meant by the term ‘proactivity’ in this particular context. LÄS MER