Sökning: "Customer relationships"

Visar resultat 36 - 40 av 127 avhandlingar innehållade orden Customer relationships.

1. 36. Management Accounting and Business Relationships from a Supplier Perspective

   Författare :Lars Frimanson; Jonas Gerdin; Uppsala universitet; []
   Nyckelord :;

   Sammanfattning : Management accounting practices are implicated in inter-organizational configurations because they are part of firms’ ability to compete through cooperative efforts. Prior research emphasizes that customers use management accounting to improve efficiency by controlling and exploiting cost benefits through learning in single customer-supplier relationships. LÄS MER

3. 37. Tracing the drivers of B2B brand strength and value

   Författare :Niklas Bondesson; Företagsekonomiska institutionen; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; industrial branding; Brand equity; business-to-business; consumer behaviour; brand image; brand strength; customer loyalty.; brand value;

   Sammanfattning : By building a strong brand that is favourably perceived by target customers, a firm can establish a competitive advantage that enables greater revenues and profitability. This is at least what the branding literature always has assumed, and something few marketing and brand managers seem to disagree with. LÄS MER

4. 38. Determinants in the adoption of a customer relationship management system : a study among bank managers

   Författare :Joseph Vella; Victoria Crittenden; Luleå tekniska universitet; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Industriell marknadsföring; Industrial Marketing; Elektronisk handel; Electronic Commerce;

   Sammanfattning : Customer relationship management, better known as CRM, has become synonymous with business practices nowadays. Technology advancement has made it both possible and feasible for organizations to develop individual and intimate business relationships with their customers, irrespective of the size of their customer base or geographic dispersion. LÄS MER

5. 39. Understanding Solution Quality

   Författare :Elisabeth Johansson; Lars Witell; Mattias Elg; Henrik Ekrisson; Linköpings universitet; []
   Nyckelord :TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Solution quality; solutions; quality dimensions; servitization; customer involvement;

   Sammanfattning : The integration of services and products into solutions can open up new business opportunities for firms. This thesis concerns how firms can provide solutions that are perceived as high quality. Solutions are often provided over several years, which implies a changed customer relationship compared to product provisions. LÄS MER

7. 40. Credit Intelligence in Banks - Managing Credit Relationships with Small Firms

   Författare :Katarina Svensson Kling; Företagsekonomiska institutionen; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; small firm; service; network; interaction; decision style; information management; relationship; Credit management; credit intelligence; bank; Management of enterprises; Företagsledning; management;

   Sammanfattning : The competition in the banking industry has during the last decades been intensified resulting in smaller interest margins. As a consequence, the resources spent on each credit customer have had to be decreased, resulting in less interaction and a perceived limited access to valuable information. LÄS MER