Sökning: "Brand Image"

Visar resultat 16 - 20 av 56 avhandlingar innehållade orden Brand Image.

  1. 16. Identities and images in football : a case study of brands and the organisational settings in the development of Scandinavian women’s club football

    Författare :Mattias Melkersson; Malmö högskola; []
    Nyckelord :Women s football; Gender; Scandinavia; Development; Identity; Brand Identity; Brand Image; Gender; Organisation; Viability; Visibility; Professional Sports;

    Sammanfattning : Women’s football has developed significantly throughout recent years. Not only in regards to the increased amount of participants or on-field achievements, but furthermore in regards to recognition, professionalism and organisation. LÄS MER

  3. 17. Electronic consumer communication, word of mouth and brand image : insights from computer-aided content analysis

    Författare :Mana Farshid; Yolanda Jordaan; Luleå tekniska universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Industriell marknadsföring; Industrial Marketing; Elektronisk handel; Electronic Commerce;

    Sammanfattning : Social media has changed how organizations and their brands interact with their customers and how business gets done. Not only can organizations reach their customers online and interact with them but they can even become part of their customers’ conversations. LÄS MER

  4. 18. Cone Beam Computed Tomography - radiation dose and image quality assessments

    Författare :Sara Lofthag-Hansen; Göteborgs universitet; []
    Nyckelord :MEDICIN OCH HÄLSOVETENSKAP; MEDICAL AND HEALTH SCIENCES; Cone beam computed tomography; anatomic landmarks; dose-area product; image quality; implant planning; periapical diagnosis; radiation dosimetry;

    Sammanfattning : Diagnostic radiology has undergone profound changes in the last 30 years. New technologies are available to the dental field, cone beam computed tomography (CBCT) as one of the most important. LÄS MER

  5. 19. Aesthetic Flexibility : Modularity of Visual Form in Product Portfolios and Branded Products

    Författare :Torbjörn Andersson; Johan Ölvander; Anders Warell; Stefan Holmlid; Monika Hestad; Linköpings universitet; []
    Nyckelord :HUMANIORA; HUMANITIES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Aesthetic flexibility; industrial design; product modularity; brand extension; product portfolio development; carry-over; face-lift;

    Sammanfattning : The increase in competition amongst companies that produce complex or large product portfolios has created a need to utilise modularity strategies not only to flexibly manage technical complexity in a costeffective manner but also for visual appearance. This research aims to understand how the visual appearance of products is affected by modular product development strategies. LÄS MER

  7. 20. Challenging consistency : effects of brand-incongruent communications

    Författare :Fredrik Törn; Handelshögskolan i Stockholm; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES;

    Sammanfattning : This is a thesis on how established brands can enhance their strength, interestingness, and vitality. A threat to contemporary established brands is that they may in fact be too well established to be interesting and stimulate curiosity among consumers. LÄS MER