Sökning: "marketing mix"

Visar resultat 1 - 5 av 8 avhandlingar innehållade orden marketing mix.

  1. 1. On Value and Waste

    Författare :Peter Wallström; Kristian Widén; Luleå tekniska universitet; []
    Nyckelord :TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; Value; Waste; Marketing; Resource-based view; RBV; Construction Engineering and Management; Byggproduktion;

    Sammanfattning : Value and waste are concepts that are used in improvement projects. In lean the concepts are fairly simple. Reduce the waste and the value has increased. However, value is both multidimensional and differs over time. LÄS MER

  3. 2. International and export behavior of firms : a critical review and empirical assessment

    Författare :Dafnis Coudounaris; Arthur Money; Luleå tekniska universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Industriell marknadsföring; Industrial Marketing;

    Sammanfattning : The current thesis examines exporting as a leading discipline in International Business and sheds light into various exporting issues which have not been thoroughly investigated in the past. The thesis is divided into two parts. The first part includes two studies based on literature review, specifically on International Management and Exporting. LÄS MER

  4. 3. Variety in Distribution Networks: A Transvection Analysis

    Författare :Kajsa Hulthén; Chalmers tekniska högskola; []
    Nyckelord :TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; marketing channels; network; distribution; sorting; transformation; variety; transvection;

    Sammanfattning : In recent years, the debate concerning changes taking place in distribution structures has been intense in both academia and in practice. One main standpoint is that distribution is subject to considerable reorganisation. LÄS MER

  5. 4. Global Consumer Online Purchase Intention : A Relationship Approach

    Författare :Todd Drennan; Emilia Rovira Nordman; Cecilia Lindh; Aswo Safari; Arash Sadeghi; Mälardalens universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Online purchase intention; Global consumers; Relationship marketing; E-commerce; Global markets; Business Administration; företagsekonomi;

    Sammanfattning : In today's rapidly evolving digital landscape, understanding global consumer online purchase intention is paramount for firms to thrive in international markets. This dissertation investigates the evolving relationships between buyers and sellers online, focusing on the online purchase intention of consumers labeled as "global consumers". LÄS MER

  7. 5. Glesbygdsbutiker : en studie av tillkomst, köptrohet och socialt samspel

    Författare :Christer Strandberg; Umeå universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; buying behavior; sparsely populated areas; interaction; social exchange; convenience goods trade; establishment;

    Sammanfattning : This is a study of establishment and development of conveniencestores. The test specimens are two stores established in the northern parts ofSweden during the second half of 1975.The study consists of two parts. In the first part the interest is concentratedon the establishment of the stores and their development during the firstbusiness year. LÄS MER